Baur Versand was established in 1925 as Germany’s first mail-order shoe business by Dr. Friedrich Baur in Burgkunstadt, Germany. The Otto Group has held a stake in Baur since 1997.

Baur concentrates on distance selling of fashion, footwear and home furnishings for established, more traditionally orientated customer groups in the middle-to-upper income segments. Baur’s assortment is defined by the values of high quality, brand character, inspiration and up-to-dateness.

At the end of the ‘90s the company entered the e-commerce age and today all its articles are also available online. Over 60% of all orders from around three million customers are already placed via the Internet. What’s more, www.baur.de is one of the ten most visited German Online Shops.

The company is also active in over-the-counter retail with ‘Baur’s World of Shopping’ (Kaufwelt Baur) and provides a shopping experience of over 20,000 m2 in its Burgkunstadt store for all the family, under the motto ‘Fashion – Brands – Lifestyle’ (Mode – Marken – Lifestyle).