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| Main » 2011 » June » 25 » Worthington, Summer 2011 Collection of plus size
8:16 PM Worthington, Summer 2011 Collection of plus size |
 Launched in 1985,
Worthington delivers versatile, on-trend, head-to-toe looks for the
modern lifestyle career woman. Designed to ensure a coordinated look,
new enhancements to the brand include upgraded, season-less, stretch and
easy-care fabrics along with an expanded assortment of the brand's
petite and women's sizes.
Recognizing that pants are the foundation from which a woman builds her
career wardrobe, JCPenney has also extended the brand's pant offering
with three distinct fits based on a woman's body shape. The pant fits
include:
Modern
Sitting just below the waist, this is Worthington's most versatile fit.
Curvy
Offering a contoured fit that sits slightly below the waist,
this fit is perfect for those built with a smaller waist than hip
measurement.
Straight
Sitting lower on the waist, this slimmer fit is perfect
for those with little difference between their waist and hip
measurement.
With a pant as her core career piece, women can choose from an array of
tops and accessories throughout the collection to create a variety of
looks for today's workplace.
Additional enhancements:
The expansion of Stafford and Worthington is complemented with a new
in-store visual presentation that highlights the additions to each
brand, along with mannequins showcasing head-to-toe looks to assist
customers in bringing pieces together in a fashionable way.
JCPenney's website, jcp.com, showcases the additions to each brand,
along with a variety of Worthington and Stafford "Solutions" pages
offering tips and ideas, as well as customer reviews. The expanded
collections will be further supported by direct mail and online
marketing.
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