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| Main » 2011 » May » 17 » So bin ich сatalogue plus size. Summer 2011
6:46 PM So bin ich сatalogue plus size. Summer 2011 |
 The OTTO catalogue is the flagship of the organisation.
Since
2005, it has been issued three times a year, in April, August and
December, with a total print run of about 20 million. Usually, it has
about 1,000 pages. In this catalogue, OTTO offers an extensive range of
textiles, furnishings and hardware.
The core statements it makes are
topicality, innovation, inspiration, and freshness. Along with great
value for money, the organisation focuses on a wide, up-to-date and
inspiring product range and on a clear layout and excellent service.
In addition, the mail-order retailer wins customers over with its wide variety and a simple, relaxed shopping experience.
For
customers, these catalogues are and remain windows into "the wide world
of products offered by OTTO". They provide an overview of what's
available and information on current trends. In addition, the catalogues
act as information channels for the OTTO shops and for the internet;
many customers check the catalogue before ordering using the internet.
The main OTTO catalogues are complemented by 60 specialty catalogues
every year. These specialty catalogues target clearly-defined,
relatively small target groups.
Since 1997 the company represents the OTTO catalogue offering the
customers a wide range of products normally found is department stores.
The entire line of OTTO catalogues is includes OTTO Christmas,
catalogues specializing in larger sizes So bin ich and Fair Lady, as
well as the catalogues Apart and Helline belonging to the upscale
category.
You can also order catalogues online at www.otto.de in the Catalogues and Advice section.
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