The brand from Great Britain of ELVI specializes in production of women's clothing of the plus size from 14 to 22.
A Dutch brand launched in the 1940s, Elvi was bought by womenswear chain Country Casuals and introduced to the UK in 1993.
At its peak in 2006 it had 30 UK stores, including a New Bond Street flagship, and 70 department store concessions.
However, 70 stores and concessions closed when the business went into administration in 2008. It was then bought by Bolton-based retail business Sharpnet, which shut more stores.
Now-dissolved retail company Gatefield Developments bought the brand in 2011 and shut the remaining 10 stores and concessions. It sold Elvi to B Girl in March 2014. The Elvi clothes began to be sold exclusively online.
And with the new owner the brand has begun to blossom. In the same 2014 of Elvi has been recognized a
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