In 1948 the company was founded by Josef Swoboda, the grandfather of the current CEO. Apron dresses and nightgowns were produced at that time – with 2 employees. In a small shop those pieces were sold along with other textiles.

In 1974 the small company was taken over by Helmut Swoboda, the son of the founder who worked in the bank before.
Collections for apron dresses had been created – at that time a strongly demanded product. The sales expansion started with 2 first agents for Bavaria and Baden-Württemberg .

In 1976 a second main pillar was created with „house and bathcoats" and with "beachwear”. At that time nearly all mail order companies, big groups and also the retail had been served.

In 1991 was the right time to start with an own coordinated collection which was showed on several fairs. The time of the apron dresses and beachwear was gone. The new col ... Read more »