In 1998, Allure produced their first gown under the then unadvertised collection, Exclusive Bridals.  From there, the Allure Bridals line was introduced and quickly gained a reputation for beautifully beaded and well-constructed gowns.

Allure’s past experience as a retail store continues to inspire their innovative designs and first-class customer service.

The Allure family of brands has now expanded to include the flagship Allure Bridals brand, the exquisite Allure Couture collection, as well as Allure Romance, Allure Modest, Allure Women, Bridesmaids, Allure Quinceanera, and Night Moves by Allure for stout woman.  

At Allure, the design process begins at the foundation.  Any designer can drape white fabric and call it a wedding dress, but if your gown isn’t properly constructed, your walk down the aisle will be long and uncomfortable. 

In 2003, Allure introduced the Allure Construction. ... Read more »