Verpass company founded in 1948 – now an internationally established family business that combines tradition and modernity.
1948 the company was founded by Josef Swoboda, the grandfather of the current CEO. Apron dresses and nightgowns were produced at that time – with 2 employees. In a small shop those pieces were sold along with other textiles.
1974 the small company was taken over by Helmut Swoboda, the son of the founder who worked in the bank before. Collections for apron dresses had been created – at that time a strongly demanded product. The sales expansion started with 2 first agents for Bavaria and Baden-Württemberg .
1976 a second main pillar was created with „house and bathcoats" and with "beachwear”. At that time nearly all mail order companies, big groups and also the retail had been served.
1990 the focus has been put on a fair and partnering cooperation with the retail.
1991 was the right
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