Julie Creffield, of Cam Road, has launched a Voom 2016 crowdfunding
campaign in the hope of getting a share of a £1m investment from the
Virgin business magnate.
The 38-year-old businesswoman aims to
challenge perceptions that you can’t be fat and fit or that you have to
lose weight first before becoming more active through the Too Fat to
Julie, who runs the The Fat Girls’ Guide to Running
blog, is competing against several business ideas for the chance to
pitch to Richard Branson live in the Virgin Media Business competition.
She said: "I need everybody to get behind this and vote or share it.”
proposal aims to provide supportive communities to women across the UK
who can meet and train together under expert guidance.
business model will include branded training programmes, such as Julie’s
5 weeks to 5K scheme, plus access to go-slow social runs and monthly
In order to meet the next-stage criteria, Julie must
raise £50,000 by May 23 and accumulate as many votes as possible. She
currently lies in 11th place.
Julie was inspired to turn her
popular blog into a plus-size fitness brand and campaign after a GP told
her that she was too fat to run the Brighton Marathon in 2013.
This was despite the fact that the plus-size runner had completed a marathon two years previously at a similar weight.
said: "Two million fewer women than men play sport in the UK, with many
citing fear as the primary reason for not taking part.
women are embarrassed to be seen exercising in public and often run in
the dark or on treadmills in sheds away from potential shaming. This is
sad and wrong and needs to change!”To vote for Julie’s campaign or to find out more, visit click here