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Main » 2011 » June » 25 » Worthington, Summer 2011 Collection of plus size
8:16 PM
Worthington, Summer 2011 Collection of plus size
Launched in 1985, Worthington delivers versatile, on-trend, head-to-toe looks for the modern lifestyle career woman. Designed to ensure a coordinated look, new enhancements to the brand include upgraded, season-less, stretch and easy-care fabrics along with an expanded assortment of the brand's petite and women's sizes.

Recognizing that pants are the foundation from which a woman builds her career wardrobe, JCPenney has also extended the brand's pant offering with three distinct fits based on a woman's body shape. The pant fits include:

Modern
Sitting just below the waist, this is Worthington's most versatile fit.

Curvy
Offering a contoured fit that sits slightly below the waist, this fit is perfect for those built with a smaller waist than hip measurement.

Straight
Sitting lower on the waist, this slimmer fit is perfect for those with little difference between their waist and hip measurement.

With a pant as her core career piece, women can choose from an array of tops and accessories throughout the collection to create a variety of looks for today's workplace.

Additional enhancements:
The expansion of Stafford and Worthington is complemented with a new in-store visual presentation that highlights the additions to each brand, along with mannequins showcasing head-to-toe looks to assist customers in bringing pieces together in a fashionable way.

JCPenney's website, jcp.com, showcases the additions to each brand, along with a variety of Worthington and Stafford "Solutions" pages offering tips and ideas, as well as customer reviews. The expanded collections will be further supported by direct mail and online marketing.
















































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