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| Main » 2011 » December » 5 » Tadashi Shoji Plus Size Dresses 2012
1:57 PM Tadashi Shoji Plus Size Dresses 2012 |
 Tadashi is one of very few designers who carved out a lucrative niche market for himself by doing evening wear as well as catering to plus sizes. His pieces go up to a size 24.
Most women's wear designers turn their skinny little noses up at the thought of designing for plus, yet, a 60 year old Japenese man jumped at the opportunity and is sitting on millions because of it. According to published reports in 2009 his annual revenue was at 60 million.
Tadashi Shoji's name is on the lips of some of the most well known curvy and non curvy celebrities in the world. The Japanese born designer has also become the go to designer for plus size celebrities like Oprah, Mo'Nique, Amber Riley, Jill Scott, and Queen Latifah.
So, just what is it about Tadashi's designs that flatters a curvy girls figure? "Proper fit is critical, and draping is really my forte,” the designer tells a reporters.
One of the main reasons that celebrities love Tadashi's designs is because of his figure flattery. His designs either drape or outline the frame of a woman's body. Shoji is not afraid to play with fabrics or texture which can be seen in this seasons draped sequin dress as well as an ombre shutter pleat dress.
The full on sexiness of Tadashi's designs can bring out the highest of confidence in any woman. He believes that a woman should always be comfortable in what she's wearing.
He says, "A woman’s biggest mistake is buying a smaller size because she thinks it will make her look smaller. Not so. It will only emphasize every figure flaw. When I spot a woman at a party and she is wearing one of my dresses and it looks good on her, I always introduce myself and compliment her. If the dress is too tight, I look the other way.”
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