 RIVER ISLAND is launching RI Plus, a new offering of selected core and main fashion styles in sizes 18 to 24.
The collection, set to debut in early March 2016, will comprise pieces from all areas of the brand's collection - from party and workwear to core basics and denim - and will be available in top stores as well as online.
"We're excited about giving great fashion to more women, we feel this is the right time for the brand to expand our size range offering," River Island marketing director Josie Roscop told us this morning. "Ultimately, it's about fashion and being inclusive."
"We're excited about giving great fashion to more women,
we feel this is the right time for the brand to expand our size
range offering," River Island marketing director Josie Roscop
told us this morning. "Ultimately, it's about fashion and being
inclusive." Candice Huffine - who was the first plus-size model to appear in the Pirelli calendar and on
the cover of Italian Vogue - will front the campaign for
the new collection.
"The fact that River Island is extending their sizing while
staying true to their brand is perfection," Huffine said. "It's
clear that they have thought about a curvy woman's body and
designed accordingly, while giving her exactly what can be found on
the high street at any other size. A plus-size collection doesn't
need to be made totally different, it just needs to be made to
fit." The collection arrives in store and online at Riverisland.com in March, with prices
ranging from £6 to £80.
 www.vogue.co.uk
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