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Plus Size Look Books Canadian Brand Addition Elle. Fall 2012
Addition Elle, as well as Penningtons is a brand of the Canadian company Reitmans.
In the early 1900s, Herman and Sarah Reitman ran a small department store in Montreal. They would be extremely proud to see that their children and grandchildren have taken their family operated business to such levels and transformed it into one of Canada’s largest fashion retailers.
The Reitmans Company was founded after a second store opened in 1926. Since then, a number of stores have opened every year, and other banners have emerged, namely Smart Set, RW&CO., Penningtons, Addition-Elle, Thyme Maternity.
Today, the Company operates over 925 stores throughout Canada. Reitmans (Canada) Limited is a publicly traded company listed on the Toronto Stock Exchange.
Although Reitmans Limited is one of the largest publicly-owned retail companies in Canada, it still operates with a strong family culture.
We want to present to your attention some autumn look books of a brand for stout girls and women of Addition Elle. The first lookbook represents a collection of the clothes, the second - fashionable footwear on a full foot.
Besides, the company presented some videos showing new collections of clothes, jeans, linen and footwear. And in the conclusion the video about a transforming dress developed by Addition Elle is presented.