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Lands' End Plus Size Catalog. Fall 2012
|Lands' End was founded in 1963 by a former advertising copywriter and sailor named Gary Comer. Today we're a proud member of Sears Holdings Corporation, one of the largest broadline retailers in the US. |
Gary Comer always wanted to create a company of his own, and for Comer, Lands' End was a dream that came true. Inspired by his hobby of sailboat racing, in 1962 Comer went to work for Murphy & Nye Sailmakers in Chicago. The agreement was that Comer and the owner, Dick Stearns, would start a second business as partners. The only question was what kind of business that would be. And it was up to Comer to figure it out as he worked for Murphy & Nye.
Once Comer realized that the customers buying sails from Murphy & Nye were a market for sailboat fittings, it became clear what the new business should be. In the spring of 1963, Comer, Stearns, and three other partners launched Lands' End Yacht Stores, Inc., complete with a basement mail-order operation in Chicago's old tannery district.
"We were all sailors at that time, and our business was selling (and sometimes making) racing sailboat equipment, and duffle bags, and rainsuits and some sweaters and other clothing," - Comer recalled.
In a piece published in 1988 for our company's 25th anniversary, Comer wrote, "Our basic premise for winning customers is little different today than when we started. Sell only things we believe in, ship every order the day it arrives, unconditionally guarantee everything. That was, and still is, the platform."
Today Lands' End is a global multi-channel retailer designing and selling classically styled apparel, swimwear and outerwear for Women, Men and Kids, plus a complete line of home products, luggage and seasonal gifts.
You can visit Lands' End online at their site www.landsend.com
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Category: American Plus Sizes Collections |
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