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German Сatalog Plus Size Verpass. Summer 2013
|Verpass company founded in 1948 – now an internationally established family business that combines tradition and modernity.|
1948 the company was founded by Josef Swoboda, the grandfather of the current CEO. Apron dresses and nightgowns were produced at that time – with 2 employees. In a small shop those pieces were sold along with other textiles.
1974 the small company was taken over by Helmut Swoboda, the son of the founder who worked in the bank before. Collections for apron dresses had been created – at that time a strongly demanded product. The sales expansion started with 2 first agents for Bavaria and Baden-Württemberg .
1976 a second main pillar was created with „house and bathcoats" and with "beachwear”. At that time nearly all mail order companies, big groups and also the retail had been served.
1990 the focus has been put on a fair and partnering cooperation with the retail.
1991 was the right time to start with an own coordinated collection which was showed on several fairs. The time of the apron dresses and beachwear was gone. The new collection consisted of trousers, dresses, blouses, skirts and blazers – a combined collection. This plunge was made although it meant a pre-financing of almost 1 year.
1992 a first „Big Size Collection" was developped on the advise of one of the sales agents. A segment which was more or less neglected at that time. Some additional agencies became aware of this new collection and recognized the need for fashionable clothing in big sizes.
2007 the company was handed over to the 3rd generation. Since that time Thilo Swoboda leads the Verpass business.
2011 it was decided to design a new brand identity. A new, contemporary Logo was developped in order to underline the up-to-dateness of the collection. It correspondents to the expression and perception of the very values: modernity, precision and to correspond to the spirit of the time – to be FASHIONable.
The majority of products firm is produced „made in Germany" – a small part in neighboring European countries.
Only those materials are used that correspond to 100% to the respect of the EU predetermined standards with regard to dying, pesticides, etc.
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Category: European Plus Size Catalogues |
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