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| Main » 2011 » September » 8 » Dutch catalog plus size Yoek. Autumn 2011
5:10 PM Dutch catalog plus size Yoek. Autumn 2011 |
 Some 25 years ago, Johanna Timmer started the brand Yoek for plus sizes.
Today it is known enough brand in the market of clothes for women of
the big sizes. Company shops in 17 countries of the world.
Beauty has nothing to do with weight, according to Johanna. "People are
fun and nice or not. Several women working at Yoek wear a large size.
You don’t even notice that they are bigger than average, because they
dress well and are very nice.”
In the beginning Johanna’s collection started at size 42, but she
changed her mind about that. In accordance with her notion that all
women should be able to wear the same kind of clothing, she decided to
produce a collection sizes 38 to 58.
Even for the super plus sizes Yoek manages to integrate the latest
trends in an elegant way, including leather jackets with studs and
boyfriend jeans.
"You need smart solutions to make fashionable clothing look equally good
on a size 58 and a size 38, but through the years we have gained so
much experience that we always succeed.”
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