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Main » 2011 » May » 20 » City Chic Takes Center Stage at L'oreal Fashion Festival in Melbourne Australia
1:18 PM
City Chic Takes Center Stage at L'oreal Fashion Festival in Melbourne Australia

The number one Australian plus size brand City Chic, wowed audiences as they took center stage during L'oreal Fashion Week in Melbourne Australia. Showcasing their winter collection, City Chic brought a mixture of sexy runway looks, wearable evening and day wear, and models who easily inspired plus size women across the globe.

City Chic did not hold back as super model Laura Wells strutted in a stunning lace, fishnet and shorts combination that most plus size designers would never see fit for plus size.  Among the other models was crowd favorite Courtney Maxwell who is not only a model, but an assistant buyer for the brand. Courtney recently designed a collection of sleepwear which sold out to rave reviews. Also, all the way from the United States the winners of the City Chic Fashion Show contest, Sommer Green and Lola Parker were flown to Australia and participated in the fashion show.

Philip Ryan, International President at City Chic says "City Chic is proud to showcase curves on the runway in another world first.  For L'oreal Melbourne Fashion Festival to put plus fashion on the main stage at the major Australian fashion event is a huge step for the global plus industry. City Chic is glad to be leading the charge and we look forward to more recognition for the plus industry in the future."


City Chic came into the US market in the latter part of 2010 with an online presence that is sure to continue to soar in the coming months as they are rumored to be part of Full Figured Fashion Week in NYC this summer. In the meantime, you can take advantage of their incredible 60% off online sale.

 

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