Schickedanz was running a small wholesale textile house in the Franconian city of Fürth when he first decided, in the 1920s, to send a list of goods directly to housewives. The idea worked so well that he expanded his line, was flooded by desperate bargain seekers when the Depression began.
Bombed out during World War II, Quelle (meaning Source) reopened in 1948, built back its business by selling simple, basic goods to refugees. But it was not until the early '50s, when a prosperous Europe created its own mass market, that Schickedanz borrowed proven U.S. mail-order techniques and began his vast expansion.
From a million customers in 1952, Quelle has won so many fans that last year it shipped 16,200,000 packages to 76 countries. It operates twelve garment and assembly plants, 75 order offices, its own credit bank, and branch offices in Austria, Sweden, Luxembourg, Canada and the U.S.
It also runs seven department stores for those who want the price advantage of Quelle without the catalogue, plans to open three more this year. By shrewd purchasing and low-cost production, Quelle keeps the prices of most of its 22,000 items 15% to 20% below those of other retailers.
Whether you’re searching for fashionable ready to wear, footwear, home
decoration or beauty care products, Quelle La Source probably has what
you’re looking for. And large sizes are not forgotten, with a collection
of beautiful garments up to size 58.
You must see to believe, so
go online and discover all that Quelle has to offer, including regular
promotions and sales to help you save money. Visit Quelle La Source
website, you’re on for hours of fun without leaving home.
For more information about Quelle Meine Größe go to www.quelle.ch
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