Baur Versand was established in 1925 as
Germany’s first mail-order shoe business by Dr. Friedrich Baur in
Burgkunstadt, Germany. The Otto Group has held a stake in Baur since
Baur concentrates on distance selling of
fashion, footwear and home furnishings for established, more
traditionally orientated customer groups in the middle-to-upper income
segments. Baur’s assortment is defined by the values of high quality,
brand character, inspiration and up-to-dateness.
At the end of the ‘90s the company entered
the e-commerce age and today all its articles are also available online.
Over 60% of all orders from around three million customers are already
placed via the Internet. What’s more, www.baur.de is one of the ten most visited German Online Shops.
The company is also active in
over-the-counter retail with ‘Baur’s World of Shopping’ (Kaufwelt Baur)
and provides a shopping experience of over 20,000 m2 in its Burgkunstadt
store for all the family, under the motto ‘Fashion – Brands –
Lifestyle’ (Mode – Marken – Lifestyle).