The Canadian brand Point Zero has been based in Montreal 1979 of Maurice Benisti.

By 1984, Point Zero was a household name in the Canadian men’s casual wear marketplace, most notably for its iconic outerwear. 

While Point Zero was enjoying immense success, Maurice met and married his clever and beautiful wife Nicole Benisti, with whom he continues to drive the business with today. 

Together, Maurice and Nicole expanded from men’s into women’s and childrenswear, growing Point Zero into Canada’s leading fashion lifestyle brand with their uncanny ability to transform trends into practical fashions at attractive prices.  

Initially structured as a wholesaler, Point Zero began opening concept retail stores throughout Canada soon after the millennium. 

Its flagship and headquarters, erected in 2006, stand impress ... Read more »